Digital Marketing Coordinator

Full Time, Part Time
Posted 7 months ago

The Digital Marketing Coordinator is a professional responsible for planning, executing, and overseeing digital marketing strategies and campaigns to promote a company’s products, services, or brand online. This role encompasses various aspects of online marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more.

  1. Digital Strategy: Develop and execute comprehensive digital marketing strategies to achieve the company’s goals, whether it’s increasing brand awareness, generating leads, or driving online sales.
  2. Content Marketing: Oversee the creation of high-quality, engaging content for various digital channels, including websites, blogs, social media, and email campaigns.
  3. SEO and SEM: Optimize the company’s online presence for search engines (SEO) and manage paid advertising campaigns (SEM) to improve search rankings and drive traffic.
  4. Social Media Marketing: Manage and grow the company’s presence on social media platforms, creating and curating content, engaging with followers, and running paid social media advertising campaigns.
  5. Email Marketing: Plan and execute email marketing campaigns, including list management, segmentation, content creation, and performance tracking.
  6. Analytics and Reporting: Monitor and analyze key performance metrics, track the effectiveness of digital marketing initiatives, and provide regular reports to management.
  7. Budget Management: Manage the digital marketing budget, allocate resources effectively, and optimize spending for the best results.
  8. Conversion Optimization: Continuously improve the user experience and conversion rates on the company’s digital platforms, such as websites and landing pages.
  9. Digital Advertising: Develop and manage online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and other display or video advertising networks.
  10. Market Research: Stay updated on industry trends, customer behavior, and competitor activities to identify opportunities for improvement.
  1. Educational Background: A bachelor’s degree in marketing, business, or a related field is often preferred, but relevant experience can be equally valuable.
  2. Digital Marketing Expertise: Strong knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, content marketing, social media marketing, and email marketing.
  3. Analytical Skills: Proficiency in using web analytics tools (e.g., Google Analytics), advertising platforms, and data analysis to track and optimize digital marketing performance.
  4. Communication Skills: Excellent written and verbal communication skills to create compelling content and effectively convey marketing strategies and results.
  5. Leadership: Ability to lead and collaborate with cross-functional teams, agencies, and vendors.
  6. Creativity: Innovative thinking to develop unique and engaging digital marketing campaigns and content.
  7. Budget Management: Experience in budget allocation and management for digital marketing initiatives.
  8. Adaptability: The ability to adapt to changes in the digital marketing landscape and emerging technologies.
  9. Certifications: Relevant certifications, such as Google Ads or HubSpot certifications, can demonstrate expertise in specific areas of digital marketing.

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